Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

The fifth edition of Psychology: The Science of Mind and Behaviour continues to build on its strong biopsychosocial approach and balancing of classical and contemporary theory. The celebrated pedagogical design has been reinforced with additional pedagogical features and real world issues to offer an exciting and engaging introduction to the study of psychology. The fifth edition has been fully updated to reflect new developments in the field and the scientific approach brings together international research and practical application to encourage critical thinking about psychology and its impact on our societies and daily lives. Key features: *Brand New! The Bigger Picture takes a step back and reflects on how a subject can be interpreted from different angles. Replacing the Levels of Analysis feature, the Bigger Picture explores not only the biological, psychological and environmental levels, but also cultural and developmental aspects as well. *Brand New! Learning Goals and Review Questions encourage students to consider the core learnings of each chapter and critically assess their real world implications. *New and Updated! Psychology at Work interviews from Psychologists in the field are now included in every chapter. They provide a glimpse into their day-to-day work and the career path they have taken since completing a psychology degree. *Research Close Ups reflect new research and literature as well as updated critical thinking questions to encourage analysis and evaluation of the findings. *Current issues and hot topics such as, Covid-19, fake news, workplace psychology, social media, prosociality and critical perspectives of positive psychology prompt debates on the questions facing psychologists today. Nigel Holt is Head of Department of Psychology at Aberystwyth University, Wales Andy Bremner is Professor of Developmental Psychology and Head of Education at the University of Birmingham, UK Michael Vliek is an affiliate of the University of Amsterdam, The Netherlands and lectures at the University of Leiden, Germany Ed Sutherland is an Associate Professor in Psychology and Director of Learning and Teaching at the University of Leeds, UK Michael W. Passer is an Associate Teaching Professor at the University of Washington, USA Ronald E. Smith is Professor Emeritus of Psychology at the University of Washington, USA

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.